Client Snapshot:

Home improvement company focused on roofing, flooring, coatings, windows, turf, and remodels. Target market spans local homeowners and partner trades who can refer projects.

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Business Challenge:

• Build a credible online presence from a modest baseline
• Generate qualified demand quickly while the brand grows
• Open collaboration channels with complementary trades and suppliers

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Objectives:

• Increase brand visibility and follower growth across social
• Create consistent content that showcases projects and proof
• Drive qualified inquiries through paid media
• Secure collaboration opportunities through outbound messaging

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Strategy

1) Content System‍

Editorial pillars: Before and After, Funny Reels, Tips that Save Money, Local Proof, Testimonials.
Format mix: Reels, posts, carousels, and stories.\

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‍2) Outbound Collaborations‍

Prospected complementary partners and local trades with short value-driven messages and simple win-win offers.

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‍3) Paid Media

Meta campaigns with click and lead objectives, localized audiences, and offer-led creatives. Iterative testing of hooks, angles, and CTAs.

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Results to Date

• 4 interested collaborators confirmed from outbound messaging efforts
• Around 20 interested prospects for services generated from paid media
• Audience reach and follower growth up driven by consistent content cadence

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Tech and Tracking

Meta Ads Manager,  CRM, content calendar in  Notion.

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Next Moves

• Create a landing page
• Introduce referral codes for partner tracking
• Stronger efforts in collaborations
• Google ads
• Collect video testimonials at the end of each project
• Improve content creation to imporve views and accounts reached