Project Overview:

Colegio Baja California, a respected private school in Tijuana, approached us with a functional yet outdated website that no longer reflected the institution’s energy, values, or modern educational environment.

Objectives:

• Redesign the site with a user-first mindset
• Elevate the school's digital presence
• Create a platform that better connects with current and prospective families.

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The Challenge:

Despite having a functional layout, the school’s website lacked the visual appeal, mobile optimization, and messaging needed to inspire trust and engagement from parents and students alike.

Key issues identified:

• Outdated design and low-quality imagery
• Disorganized content and navigation
• Poor mobile responsiveness
• Slow loading times and low SEO performance

Our UX Approach:

1. First Impression & Visual Design

• Before: A functional but uninspired layout with outdated visuals.
• After: A fresh, modern interface aligned with the school’s academic excellence and vibrant community.
• Visual Update: High-resolution photography, consistent brand colors, and refined graphic elements to reflect real school life and values.

2. Usability & User Experience

• Improved Navigation: Reorganized menu and intuitive content structure to help parents and visitors find key information faster.
• Mobile Optimization: Fully responsive design ensures a seamless experience across all devices.

3. Content & Communication

• Strategic Messaging: Rewritten copy to emphasize school achievements, mission, and benefits.
• Clarity & Focus: Hierarchical content layout with clear call-to-actions, making the site easy to explore.

4. Technical Enhancements

• Performance: Image compression, code cleanup, and development best practices to boost speed.
• SEO Optimization: Implemented basic on-page SEO (titles, meta descriptions, alt tags) to improve visibility on search engines.

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The Result:

The redesigned Colegio Baja California website is now a modern, user-centered platform that reflects the institution’s identity and values. With faster load times, cleaner structure, and engaging content, the site provides an elevated experience for both prospective and current families—boosting credibility and digital reach.

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Project Highlights:

• Fully responsive design
• Improved navigation and structure
• Strategic content rewrites
• SEO and performance optimization
• Brand-aligned visual refresh

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Takeaway

This project illustrates how thoughtful UX design can transform more than just a website—it can elevate a brand’s perception and create a stronger connection with its audience. Colegio Baja California now has a digital presence that mirrors the quality of education they offer in real life.